Something’s been brewing across social media recently – Offering amazing mashups of album art and beer, Art By Volume has taken the local beer loving community by storm.
Andy was kind enough to take some time out of his busy schedule to answer a few of our questions:
First off, tell us a bit about yourself, what is Art By Volume and what inspired you to create it?
I’m Andy and I’m the co-owner of a design agency called Drumbeat based down at MediaCityUK in Salford. In my spare time I use any opportunity to combine my love of design with beer, so Art By Volume is the latest incarnation of that! It was created over a beer (of course) at my local bar in Urmston called The Assembly. The owners Sophie and Sean wanted to get some art on the walls and I’d had the seed of this beers as album sleeves in my head for a while so suggested it to them and they were happy for me to come up with some.
I did some early designs and showed them to them and they were really keen to get them on the wall so I started creating others and got them framed and up they went! Sean posted images out on Assembly’s social feeds so I registered @artbyvolume and put some of the designs up there. Within 24 hours I’d picked up 300+ followers so had the feeling I was onto something that had potential appeal.
Which of the pieces that you have created are you most pleased with?
Out of the one’s I’ve come up with so far there’s a few I really like – Transmission, Cannonball and Mexicake are three. There’s also a new one for Roosters brewing that I’m particularly fond of that’s based around a lovely painting I got from a stock image site and it fits really well. I’ve also started tweaking the designs as I go along so more recent ones have additional graphic features (like stereo recording symbols or fake record label logos – all with a nod to the brewery) that I’m really enjoying working on and adding to the designs.
— ArtByVolume (@artbyvolume) January 22, 2019
I wanted to keep a fairly rigid structure outside of these little tweaks as I think the series works better when there is a ‘collection’ look to them – like Penguin Classic covers etc – it really works when multiple images are displayed together they look like a family.
Your art has struck a chord with the local beer community, did this come as a surprise to you?
The reaction has really blown me away! I was hoping for a positive reaction but the feedback, and demand for prints has been amazing. As I write this, over 130 orders have come in in less than a week. I wanted this to be more than just a personal project for me so I decided that I wanted to give a portion of the proceeds to charity. To that end, £2.50 from each print goes to Shelter and orders so far have raised over £800 so it’s great to see peoples enthusiasm for the artworks results in a benefit to a worthwhile cause too.
Are you currently exhibiting ArtByVolume anywhere locally?
Currently The Assembly are the only bar to be displaying the work, but I’m talking to Station Hop in Levenshulme about possibly doing something with them and further afield North Bar in Leeds and Harrogate want to display them during March.
A sneaky peek of tomorrow’s exhibition @theassemblymcr – come on down and take a look at the original prints and enjoy some tasty beers to boot! #beeramdmusic #vinylart #retroart #albumsleeve #beerasart #vintagevinyl #graphicdesign #weathered #reimagined #reinterpreted pic.twitter.com/a4VQDv0SdC
— ArtByVolume (@artbyvolume) February 5, 2019
Finally, what is your favourite brewery and beer?
I couldn’t possibly cite my favourite brewery and beer – that would be like choosing your favourite child! I’m a big fan of beers from Pomona Island, Brewsmith, Loka Polly, Magic Rock and Verdant. But the list could go on and on!
Each design is strictly limited to 10 copies only so get them while you can!
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